At this time of year, when the online sales bonanza has already started, shoppers might think they are getting a good deal as retailers pull out all the stops.
But beware, as if it's too good to be true, then it might be counterfeit. Shopping online makes spotting counterfeit goods more difficult as you don't get to physically check the items until they arrive. The images used to advertise the items might also be the brand owner's images - and a far cry from what you are actually getting.
Our advice is to be vigilant and to only purchase from trusted websites. Shoppers have legal rights to return goods that don't match their description, but tracing a naughty seller to get a refund can be very tricky! Complaining to Trading Standards may at least flag up the problem, though bear in mind that they'll be busy at this time of year trying to keep on top of this problem.
On Black Friday and Cyber Monday, make sure you aren't caught out by counterfeit goods